Everyone would like good reviews, but many people haven’t stopped to think about what the actual impact on their business is. As we continue to move more to online shopping and research, the “local business review,” has become more powerful than ever.
Over 90% of consumers regularly read online reviews.
60% of people say they will not look at a business with a negative review rating.
This is a staggering number. Think about the numbers, for every 100 people searching online, 90 of them are reading the reviews. Of that 90, 54 of those potential customers will instantly ignore your business listing, if it has a negative rating. While 54 might not sound like a lot, multiply that over time and continued growth of the younger tech savvy generation becoming the primary consumers and the long term consequence could be your business’ survival.
87% of local business listing clicks are for businesses with over 3 stars
Do you think you can continue to ignore the importance of your online presence. You don’t have to even list a company yourself to have a negative online rating.
Over 70% of consumers automatically have more trust for a local business with positive reviews.
We are not sure about you, but this seems like it would make customer relations a lot easier.
While different businesses may have different locations that they or potential customers might look to find them, reading reviews are sure to follow.
We highly recommend that you make reputation management, part of your marketing plan.