Press releases are powerful and can get you the attention you want for an event, promotion or a big announcement about your company. These can also end up on websites that have real traffic and domain authority, which can help with some search engine traffic and possibly search rank.
Not all Press Releases are equal.
Like anything else that should get put out to the internet about your company, the content should be original and engaging, or at least helpful. We understand that not all information can be entertaining, but if it is at least helpful, then it still has real value.
The Purpose
When you put together or have a press release written, it is all about self promotion. You get to brag about yourself and talk about a sale, event, new product, etc.
Isn’t that what all business owners want to do anyway? We know we like to promote ourselves when we have news, but on many platforms it can look wrong to just talk about yourself. Luckily this is the entire purpose of this format.
Have a single message
Do not try to jam everything you do in a single press release. Make sure to have a single sale, promotion, event, product release, etc as the focus of your content. You will get better engagement making the message clear.
Get it on the wire
Once you have your press release ready, make sure to get it on a press wire. The best ones are not free and get to bigger and more predominant sites that reach more people. You can use PRWeb.com or other distribution services to get this done.
Don’t have time?
If you don’t know or want to spend the time to write and distribute a press release, you can hire a company like ours to professional write and distribute your press release for you.