If you are reading this, it is probably because you keep hearing the term “responsive” and are not sure what it is and if you need it.
Short answers are yes you do and Google search results is the main reason why.
Secondary short answer is that people on their phones or tablets can get a very reduced experience if you do not think about them as visitors to your website and can cost you business.
We are guessing that you are still curious and that you have decided to read the rest of this short article. So, responsive basically means that your website will arrange and/or display the content based on what type of device is viewing it. So, desktops, laptops, tablets and smartphones can all have a better visit to your site.
Google has stated that they have begun penalizing websites that are not mobile friendly and that responsive websites are their preference of mobile friendly website. With that said, if you do not already have a mobile friendly website or you feel that something is wrong and you are being penalized by Google. You may want to look at updating your framework or theme. This can be a headache, but there are ways to work on a new website while you leave your current one up until you are ready to launch the new website.
For more information about reponsive design from Google’s perspective, go to: https://developers.google.com/search/mobile-sites/mobile-seo/responsive-design
If you would rather have someone else deal with it, please feel free to contact us or go to our website services page.